STYLE + BEAUTY | SKINCARE TRENDS
Skin Minimalism is In
Photography By: Josh Eskridge
In this era of self-love, skincare has been a top trend in 2024, and will continue to be a top wellness topic. CDM’s beauty team talks about trending skincare & beauty topics and those you can expect to see in 2025 and beyond.

Makeup
Move over contour sticks; natural is in.
The natural look is a timeless trend, emphasizing less makeup and healthy skin for a glowing complexion. Instead of caking on foundation and making their skin appear as blurred with Instagram filters, consumers are opting in for tinted moisturizers or BB creams with high-quality ingredients that provide essential nutrients and protection. Light blush/bronzer, natural mascara, and tinted lip oils help complete the natural look.
“Brands are recognizing that consumers want to see real results, as well as use ingredients they feel are safe,” says Ron Robinson, a cosmetic chemist and the founder of BeautyStat.
Tinted moisturizers offer a lightweight alternative to heavy foundations, allowing skin to breathe and reducing the risk of clogged pores and breakouts. By providing just enough coverage, it also helps even out skin tone while keeping the skin looking fresh and dewy. Substantial products rich in vitamins, antioxidants, and hydrating ingredients nourish the skin from within, promoting long-term health and resilience.
BB creams (also known as Beauty Balm or Blemish Balm) offer a light-to-medium coverage while moisturizing the face. They generally have sunscreen in the formula, so protection from the sun is also in the mix, and they are often formulated with beneficial skincare ingredients like antioxidants, vitamins, and anti-aging compounds.
Benefits of Skin Wellness
Our skin is our largest organ, and how we treat it forms the foundation of everything.
Our skin is our largest organ, and how we treat it forms the foundation of everything. Over the years, the way we care for our skin has evolved significantly. Today, the beauty industry offers innovative solutions that effectively remove impurities while nourishing your skin. This demonstrates the ongoing effort to improve skin health and appearance through more effective and refined techniques. Consumers are shifting towards products that enhance their natural features, prioritizing skin health over concealing imperfections. This approach leads to a more youthful and radiant look while encouraging a sustainable and mindful beauty regimen.
Exosomes are a new beauty trend promising radiant skin and regenerative and anti-inflammatory benefits.
Some of the trending looks in skincare are: Glass Skin (AKA Dewy). This is the most popular look for a healthy and glowing skin complexion. The Glazed Doughnut Skin is the glossier version of Glass Skin for those seeking the look of ultimate hydration. Cloud Skin is for those who do not want to feel too oily but do not want the matte look. Skincare is about self-care, confidence, and overall wellness. The movement towards natural beauty aligns with the broader wellness and self-care movement, emphasizing feeling and looking good holistically.


CDM’s Top Facial Pick: Hydrafacial
In a class of its own, this medical-grade, non-invasive facial treatment can be performed only using a specialized wand-like device. This facial involves 3 main steps – Cleansing, Exfoliation, and Hydration of the skin. You can also customize the treatment according to your skin concerns. This facial is safe and effective and can provide many benefits including reduced sunspot appearance and collagen production stimulation which can help reduce the appearance of wrinkles and fine lines over time.
HydraFacial’s can be used for the face, lips & eyes, scalp, and body areas such as the neck & décolleté, back, hands, arms, thighs, and buttocks to cleanse, extract, and give the skin a radiant glow.

